We didn’t start this because we had some big idea. We just got tired of gear that didn’t feel like us.

So we made our own.

FAKE.OPULENCE is what happens when obsession spills over.
The same drive that makes us drill a guillotine a hundred times is the reason we started making our own gear.

After going through more kits than we can count, we took what we liked, cut what we didn’t, and built something worth wearing — for everyone who trains like we do.

This brand isn’t the point.

The people wearing it are.